How Can I Make My Bras Last Longer?

A well-fitting bra can completely change the way you feel throughout the day. But even the best bras won’t last forever if they’re not cared for properly. With a few simple habits, you can stretch their lifespan and keep them feeling supportive and comfortable for months longer.

Give Them a Break

Wearing the same bra every single day is a fast track to wearing it out. The elastic needs time to rest and recover its shape. Try to keep a small rotation going—switching between a few bras means each one gets at least a day off, which helps them stay supportive.

Wash Gently

How you wash your bras makes a huge difference. Hand washing with a gentle detergent is ideal, since it puts less stress on delicate fabrics and elastic. If you prefer the machine, slip your bras into a mesh laundry bag, use cold water, and pick a gentle cycle. Skip the fabric softener—it can actually break down the fibers that give your bra its stretch.

Let Them Air Dry

Heat is rough on bras. Tossing them in the dryer can damage elastic, warp padding, and weaken glue. The safest bet is to let them air dry—lay them flat on a towel or hang them from the center piece rather than the straps. It might take a little longer, but it’ll save you from having to replace them too soon.

Store Them Smartly

The way you store your bras matters more than you’d think. Instead of folding one cup into the other, lay them flat with the cups stacked neatly. This keeps their shape intact, especially for molded or padded styles. A tidy drawer really does help your bras last longer.

Making Them Last

Most bras are designed to last somewhere between six months to a year with regular wear. But if you rotate them, wash them carefully, avoid heat, and store them the right way, you’ll get much more mileage out of them. It’s a little effort that pays off every time you put one on.

And if you’re looking for bras that are especially easy to care for, Coobie’s seamless styles are a great option. With no wires and no complicated structure, they hold up beautifully to everyday wear—and with the right care, they’ll stay comfortable and supportive for the long run.